98% Tier 1 and 40% Opt-Ins: Remy's Campaign Breakdown

A 40% opt in rate at 98% Tier 1 is the kind of number people assume is made up. It shows up in a screenshot somewhere and everybody rolls their eyes, because most of the time they should.

Remy LePage hit it. Not on a tiny test that could have been luck, but on an order of thousands of clicks.

Here is what he ordered, what came back, and what I tell every buyer who wants numbers in that neighborhood.

I am only going to tell you what I can actually back up. His order, his tier, his opt in rate, his price, and what he says on camera. Everything past that would be me filling in blanks to make a better story, and this business already has enough of those.

What He Ordered

Remy ordered Mixed Tier.

Mixed Tier is the standard option on my order page, and it runs 90% or more Tier 1. That is the floor, not the target. It is also the lowest per click price I offer, which is why most of my buyers end up there.

He did not pay the premium for 100% Tier 1. He did not order 100% USA either. Both are on the order page and both cost more, because filtering traffic down to a single tier or a single country means throwing away clicks that would have converted fine.

So the setup was ordinary. Standard tier, standard price, big order. Nothing custom, nothing special, no secret option I keep behind the counter for people who ask nicely. He picked the same thing most of my buyers pick.

What Came Back

Two numbers.

98% Tier 1. He ordered the option guaranteed at 90% or more and the traffic landed at 98%. That is the whole argument for Mixed Tier in one line. Paying the premium would have bought him two percentage points he was already getting.

40% opt ins. Four out of every ten visitors gave him an email address.

And he got both while paying about half the per click price he had been paying before.

In his testimonial video he makes the point himself, in plainer language than I would use: the traffic was cheaper, and for what he paid, the quality is hard to beat. You can watch him say it on the home page.

Cheaper and better at the same time is not supposed to happen. Price is supposed to buy you something. When a lower price comes back with a higher tier percentage and a healthy opt in rate, it usually means the price you were paying before had nothing to do with the quality you were getting. Price and quality are not the same thing, and a lot of buyers only learn that after they switch.

That is the part I would underline if I were reading this as a buyer. Not the 40%. The fact that the 40% happened at the cheaper end of his own spending history.

Why Volume Matters

This is the part I want people to sit with.

Remy did not run a hundred clicks, screenshot a good hour, and call it a case study. He ran thousands of clicks. At that size, a lucky handful of visitors cannot move the average. The opt in rate is the real opt in rate. The tier percentage is the real tier percentage.

That is the same reason I tell every new buyer to start with 500 clicks. Five hundred is the minimum for viable data. It is enough visitors to judge your opt in rate honestly, and enough fresh leads for your follow up to produce real sales numbers. Anything smaller tells you whether your page is broken, not whether your campaign works.

Small orders also punish you twice. You get a number you cannot trust, and you pay the highest per click rate to get it. Then you make a scaling decision based on noise, which is how people either quit on traffic that was working or double down on a page that was not.

Then the math does something friendly. The per click price drops as the order size rises. From 250 clicks up you are at $0.45 a click on Mixed Tier, and at 5,000 clicks you are at $0.40. So the order that gives you the most trustworthy data is also the one with the best rate, which is a rare thing in advertising.

If you want the reasoning on why the bargain end of the market works the other way around, read why cheap solo ads cost you more.

What It Takes to Get Numbers Like This

Now I am switching from Remy to advice. What follows is what I tell everybody. I am not claiming this is what he did, because I only know what his order and his report show.

Use a one field squeeze page. Email address, one button, one promise. No phone number, no first name, no dropdown asking about their business. Every extra field costs you opt ins, and people add fields because they feel professional. They are not professional. They are expensive.

Make the ad match the page. I personally write the email for every order I run, so the promise in the inbox and the promise on the page are the same promise. Mismatch is the quietest killer in this business. People click curious and bounce confused, and the traffic gets blamed for a copy problem.

Have the follow up built before the traffic runs. Not drafted. Live. Leads cool off in days, and a sequence you write next week is a sequence that missed them.

Then mail the new leads twice a day for the first 30 days. Twice. The people who were never going to engage will unsubscribe early, which is exactly what you want, because they cost you money and tell you nothing. The rest get used to hearing from you, and that is how a stranger turns into a buyer.

Nobody makes their money on click day. A fresh subscriber liked a promise enough to hand over an email address, which is a small act of trust, not a buying decision. The buying decision comes later, and only if you show up. Seth Johnson turned 500 clicks into $965, and that kind of result depends on what happens after the clicks land.

The Checklist

1. Build a squeeze page with one email field and one specific promise.
2. Write and activate your follow up sequence before you order.
3. Order Mixed Tier unless your offer is legally stuck in one country.
4. Let me write the email so the ad and the page say the same thing.
5. Order 500 clicks or more so the data is worth reading.
6. Mail every new lead twice a day for 30 days.
7. Judge opt ins first, sales second, and give the sequence time to work.

None of that is clever. It is just complete, and complete is rarer than clever.

After 12 years and more than 4,000 customers, the buyers who come back are not the ones with the slickest offers. They are the ones with the tightest pages and the busiest autoresponders. Eighty five percent of my customers reorder, and it is almost always because the second campaign is easier than the first.

Want a shot at numbers like Remy's? Start with 500 clicks and let me write the email.