Case Studies

How I Write Every Solo Ad I Send

I write the email for every order that goes out of here. This is the actual process: what I ask you for, what I do with it, and why I do not let buyers supply the copy.

September 26, 2026 · 5 min read

Case Studies

What a Good Solo Ad Opt-In Rate Actually Looks Like

A good solo ad opt in rate is a moving target, and most buyers judge theirs off a sample too small to mean anything. Here is how to read the number properly.

September 25, 2026 · 5 min read

Case Studies

Solo Ad Scams I've Seen in 12 Years

Twelve years in, the ways buyers get taken on solo ads have not changed much. Here are the patterns, why they work, and the checks that shut all of them down.

September 24, 2026 · 4 min read

Case Studies

How Seth Turned 500 Clicks Into $965

Seth Johnson has been buying solo ad traffic since 2007. He tested me with 100 clicks, then 200, then ran 500 clicks to an aggressive squeeze page and made $965 in commissions over about a month.

September 23, 2026 · 5 min read

Case Studies

98% Tier 1 and 40% Opt-Ins: Remy's Campaign Breakdown

Remy ordered Mixed Tier and thousands of clicks. It came back at 98% Tier 1 with a 40% opt in rate, at about half the per click price he had been paying.

September 23, 2026 · 6 min read