If you are in network marketing and your warm list has run dry, solo ads for network marketing are the obvious next step. Not because they are magic, but because they solve the exact problem you have: you need new people to talk to, and you have run out of people who already know you.
The alternative most people fall into is cold messaging strangers, which works about as well as it sounds and costs you your reputation as you go.
The warm list is finite by definition. Friends, family, coworkers, the people from the gym. You can only work through that once, and once you have, the business stalls.
Then comes the message list. Then the comment strategies. Then adding strangers and hoping. Each step costs more effort and returns less, and none of it builds anything you keep.
Buying email traffic breaks that loop. It is a steady, controllable supply of new people who are interested in exactly the thing you are offering, and who never knew you before today.
If you are new to the whole thing, what are solo ads explains the mechanics.
This is the one thing that decides whether this works for you.
Do not send solo ad traffic to your company replicated site. Not ever.
Three reasons. Your company page is built to convert people who already trust the person who sent them, which a cold subscriber does not. It is loaded with logos, menus, corporate language and half a dozen exit links. And most importantly, when a visitor leaves without joining, which most will, you have nothing. No name, no address, no second chance. You paid for the click and gave the person back.
Instead, build your own one field capture page. One promise, email address only, one button. Every person who opts in is yours permanently, whether they ever look at your opportunity or not.
Then you introduce the opportunity through your follow up, on your timeline, in your words.
The build is covered step by step in how to build a solo ad squeeze page that converts.
Lead with an outcome, not an opportunity.
People searching for extra income are not looking for a company. They are looking for a result: income from home, a way out of the day job, a skill they can use. Promise something specific in that direction, deliver it, and let the opportunity be the answer to the question your giveaway raises.
A short guide, a checklist, a walkthrough. Something consumable in minutes that solves one narrow problem.
Do not put your company name, your product line or your compensation plan on the capture page. It answers a question the visitor has not asked yet, and it gives them a name to go search on instead of a reason to opt in.
Here is where network marketing and solo ads actually fit together well, because your business has always been a relationship business and email is a relationship medium.
Mail twice a day for the first 30 days. Rotate three things: your story, one useful idea per email, and the opportunity told from a different angle each time.
Your story is your real advantage. You have a reason you started, a moment it clicked, a life that changed shape. Most people in this business never tell that story properly and instead forward corporate material, which reads like corporate material.
Sales come out of the follow up, from emails you wrote before the traffic ever ran. Write at least the first week before you order anything. The full approach is in the solo ad follow up sequence.
Seth Johnson ordered 500 clicks at 100% Tier 1 and sent them to an aggressive squeeze page for his offer. That run produced $965 in commissions over about a month, and he called it probably his best solo run yet.
Aggressive here means direct. One promise, stated plainly, no hedging and nothing else on the page competing for attention. Email traffic responds to directness. A page that tries to be tasteful and comprehensive at the same time gets skimmed and closed.
Seth's results are his own. Your results depend on your offer, your page, and your follow up.
Then order. I write the email for every order myself, so send me your page and a note about who you want, and I will match the ad to it.
Start at 500 clicks on Mixed Tier, which is $225. Five hundred is the minimum for viable data on both opt ins and sales, and Mixed Tier runs 90% or more Tier 1 at the best per click price. Clicks start arriving within 24 hours.
If it works, the per click price drops as you go up: 1,000 clicks is $450, 2,500 is $1,125, 5,000 is $2,000, and there are monthly autopilot plans at the same per click price for people who want a steady flow instead of one off orders.
Solo ads will not make a bad follow up work, and they will not recruit for you. What they do is put new people in front of you every week, on tap, without you messaging a single stranger.
What happens next is your story, your emails, and your consistency. That part was always the job.
Order 500 clicks and stop mining your contact list.
People search for both and think they are the same thing. They are not. One puts addresses in your autoresponder that never asked for you. The other rents you attention and lets you earn the subscriber.
October 12, 2026 · 4 min read
A click is not a click. Traffic comes in three quality levels, low, medium and high intent, and the level you bought decides everything that happens after the opt in. Here is what causes each one.
October 11, 2026 · 5 min read
Your first solo ad campaign, start to finish. What to build before you spend anything, what to order, what to track, and how to judge the results after 30 days without lying to yourself.
October 8, 2026 · 4 min read