Buy Solo Ads: What You Pay For and How to Order

When you buy solo ads, you pay a list owner to email their subscribers about your offer, and you pay per click that lands on your page. Choose your click count and traffic tier, send me your squeeze page link, and I write the email. Clicks start within 24 hours. I recommend 500 clicks for a first order.

I have been selling solo ads for 12 years. About 4,000 buyers have ordered traffic from me, and 85% of them order again. This page is the buying guide I wish every first time buyer read before spending a dollar: what you are paying for, how to pick an order size, what happens after you order, and how to place it.

What am I actually paying for when I buy solo ads?

You are paying for clicks from people who read an email and chose to visit your page. Not a list, not names, not impressions. Clicks. For the audience-fit questions behind that click, see how to buy targeted website traffic. If you need the basics before comparing packages, start with what solo ads are and how a send works.

Here is how it works. I send an email about your offer to my subscribers. The interested ones click. Those clicks land on your squeeze page. The people who opt in are now on your list, not mine.

That distinction is the whole game. The click is rented. The subscriber is owned. My guide to paid, owned, and organic ways to increase website visitors shows where each kind of traffic fits. Everything you do should be aimed at turning clicks into subscribers you can mail again and again.

Your order also includes three things buyers often do not think to ask about:

• The email ad. I write it myself for every order, based on your offer and what my subscribers respond to.
• A live stats page. You can watch delivered clicks, unique clicks, and geography while the campaign runs.
• Access to me. If something looks off mid campaign, you message me and I answer.

How much does it cost to buy solo ads?

My pricing is public and the per click price drops as the order gets bigger. Here are the Mixed Tier package prices:

Clicks	Price	Per click
100	$55	$0.55
250	$112.50	$0.45
500	$225	$0.45
1,000	$450	$0.45
2,500	$1,125	$0.45
5,000	$2,000	$0.40

Custom orders run up to 10,000 clicks. Monthly autopilot plans bill at the same per click price, so you can set the volume once and let the traffic arrive on schedule.

Mixed Tier is my standard traffic and runs 90% or more Tier 1. On the order page you can also choose 100% Tier 1 or 100% USA, which cost more per click because that inventory is scarcer. Start with Mixed Tier unless your offer only works in the United States. The full comparison is in Tier 1 vs Mixed Tier Solo Ads.

If you are shopping purely on price, read Cheap Solo Ads: Why $0.30 Clicks Cost You More first. Cheap clicks usually mean low intent traffic. If you are deciding whether to buy solo ads or use another paid channel, compare the best strategies to increase traffic through advertising before you spend.

How do I choose the right order size?

Start with 500 clicks. That is the minimum that gives you viable data on both your opt in rate and your sales.

I do not recommend 100 click tests. A hundred clicks gives you a few leads and a percentage you cannot trust. You end up buying again to learn what a 500 click order would have told you the first time.

Use this as a guide:

1. First order: 500 clicks. Enough visitors to judge your page, enough leads to see if your follow up sells.
2. Proven funnel: 1,000 to 2,500 clicks. Once 500 clicks shows the page converts and the emails sell, scale up.
3. Steady growth: 5,000 clicks or a monthly autopilot plan. The lowest per click price, and new leads arriving on a schedule.

Want the reasoning behind the numbers? Read How Many Solo Ad Clicks Do You Need to Make Sales?.

What do I need ready before I buy solo ads?

You need a squeeze page, a connected autoresponder, and a follow up sequence already written. Buy the traffic last.

The squeeze page gets one promise, one email field, and one button. No menu, no social links, no long story. Do not send the clicks straight to an affiliate sales page. You pay for the visitor and someone else keeps the buyer. If you promote affiliate offers, start with How Do I Start With Solo Ads for Affiliate Marketing?.

Test your opt in yourself before the order starts. Make sure the welcome email arrives. Then have at least two weeks of follow up emails loaded, because you should mail new leads twice a day for the first 30 days.

What happens after I order?

Your order goes into my queue, I write your email, and clicks start arriving within 24 hours. You watch everything on your own stats page.

Step by step:

1. You place the order. Pick your click count and tier, paste your squeeze page link, and add a few notes about your offer and audience.
2. I write the email. Not a template with your link dropped in. An ad written for your offer.
3. Traffic starts. Clicks begin within 24 hours of the order.
4. You watch the stats. Delivered clicks, unique clicks, and geography fill in while it happens.
5. You follow up. Mail every new lead twice a day for 30 days.
6. You read your numbers. Opt in rate, sales, earnings per click. Then fix, repeat, or scale.

The math for that last step is in Solo Ads ROI.

How do I know I am buying from a reliable seller?

Check whether you can see real stats, who writes the email, whether buyers come back, and whether the pricing is public. If a seller fails those, keep your money.

I wrote a full checklist in What Should I Look For in a Reliable Solo Ads Provider?. The short version: a live stats page, a seller who writes the ad, evidence of repeat buyers, plain tier options, and clear answers about when traffic starts.

For what it is worth, product creators Frank Calabro Jr and Neil Guess have endorsed my traffic. And 85% of my buyers reorder, which says more than any testimonial.

No one honest can promise you sales. They have not seen your page or your follow up. What I can promise is real clicks from real email readers, starting within 24 hours, with stats you can check yourself.

Will buying solo ads actually build my list?

Yes, if your page converts and you follow up. Solo ad clicks are email readers, which is exactly who you want on a list.

I explain why in How Effective Are Solo Ads for Building an Email List?, including how solo ads compare to buying a list or using other paid traffic.

Ready to buy solo ads?

Have your squeeze page live, your autoresponder connected, and your first two weeks of emails written. Then pick 500 clicks, choose your tier, and paste in your link.

Buy solo ads here. I will write your email and your clicks start within 24 hours.