How Do I Start With Solo Ads for Affiliate Marketing?

PCPhilip Coble·September 27, 2026·Updated October 4, 2026·6 min read

To start with solo ads for affiliate marketing, build a one field squeeze page that gives away something useful tied to your affiliate offer, connect it to an autoresponder with a follow up sequence, then buy 500 clicks. Send the traffic to your page, never straight to the affiliate link, and email your new leads twice a day for 30 days.

That is the whole plan in one breath. I have been selling solo ads for 12 years to about 4,000 buyers, and a big share of them are affiliates. The ones who do well are not smarter than the ones who quit. They just set things up in the right order before they spend a dollar. So let me walk you through that order.

What do I need before I buy solo ads for affiliate marketing?

You need three things: a squeeze page, an autoresponder, and a follow up sequence already written. If any one of them is missing, wait. The traffic will not fix a funnel that is not finished. If the format is new to you, my how solo ads work explains what happens between an order and a click.

Here is why each one matters.

The squeeze page is where the click lands. It has one job: trade something useful for an email address. One headline, one promise, one field, one button.

The autoresponder is where the email addresses go. It stores your leads and sends your emails on a schedule. Pick any reputable one. What matters is that it is connected and tested before the first click arrives.

The follow up sequence is what turns leads into commissions. Write at least your first two weeks of emails before your order starts. Fresh leads are warmest the moment they opt in, and you do not want them sitting in silence while you scramble to write email number one.

Send them to your own squeeze page. Every time. If you send clicks straight to the affiliate sales page, you pay for the traffic and the product owner keeps the buyer.

Think about what actually happens with a direct link. A visitor lands on someone else's sales page. Maybe they buy, maybe they do not. Either way, you never get their email address. You cannot follow up. You cannot recommend the next offer. You rented a click and got nothing to keep.

With a squeeze page, the person who opts in is on your list. Now you get to send them the affiliate offer, and the next one, and the one after that. The click is rented. The subscriber is owned. That difference matters when you compare ways to grow website traffic. That subscriber is the only part of the deal you get to keep, so build everything around getting it.

The lead magnet should sit right next to the affiliate offer. If you promote a traffic course, give away a short checklist on getting your first leads. If you promote a fitness program, give away a simple starter plan. The person who wants the freebie should be the same person who would want the paid product.

I wrote a whole breakdown on what to give away on your squeeze page if you want ideas.

How do I start with solo ads for affiliate marketing, step by step?

Follow these steps in order. Skipping ahead is how affiliates burn their first budget.

  1. Pick one affiliate offer. One. Not three. You want clean numbers on a single offer before you add anything.
  2. Build a squeeze page. One promise, one email field, one button. Nothing else on the page.
  3. Connect your autoresponder and test it. Opt in yourself. Make sure the welcome email arrives.
  4. Write your follow up sequence. At least two weeks of emails, mixing useful content with your affiliate recommendation.
  5. Order 500 clicks. Pick your tier, paste in your squeeze page link, and add a few notes about your offer.
  6. Watch your stats page. Clicks start arriving within 24 hours. Count your opt ins as they come in.
  7. Mail your leads twice a day for 30 days. Tell stories, be useful, make offers.
  8. Read your numbers and decide. Opt in rate, sales, earnings per click. Then fix, repeat, or scale.

If you want a deeper walkthrough of the first campaign itself, I covered it in Solo Ads for Beginners.

How many clicks should an affiliate buy for a first order?

Buy 500 clicks. That is the minimum that gives you viable data on both your opt in rate and your sales.

I will not recommend a 100 click test. A hundred clicks gives you a handful of leads and a percentage that means nothing. You cannot make a decision off it, so you end up buying again just to learn what a proper first order would have told you.

At 500 clicks you get enough visitors to judge your page, and enough fresh leads for your follow up sequence to produce real commission numbers. If the page converts and the emails sell, you scale. You can weigh paid traffic strategies alongside another solo ad order. If the page is weak, you know exactly what to fix.

On my order page, 500 clicks of Mixed Tier traffic is $225. Mixed Tier runs 90% or more Tier 1, and it is where I tell affiliates to start. If you are torn on that choice, read Tier 1 vs Mixed Tier Solo Ads.

What should I email my affiliate leads after they opt in?

Email them twice a day for the first 30 days, with a mix of useful content, personal stories, and your affiliate offer. Do not send one email a week. That turns warm leads into strangers.

A simple rhythm that works:

  • Email one: deliver the freebie and tell them who you are.
  • Next few days: short tips related to the freebie, each with a soft link to the affiliate offer.
  • Throughout: stories about why you recommend the product. Real reasons, not hype.
  • Every few days: a direct email that makes the offer plainly.

Let the people who were never going to buy unsubscribe early. They cost you money and tell you nothing. The people who stay are the ones who buy from you for a long time.

My full template lives in The Solo Ad Follow Up Sequence.

How do I know if my first affiliate campaign worked?

Look at three numbers: your opt in rate, your sales from the leads, and your earnings per click. Together they tell you whether to fix the page, fix the emails, or buy more.

If clicks came in and few people opted in, the page is the problem. Tighten the headline, cut the fields, match the freebie to the offer.

If people opted in but nobody bought, the follow up is the problem. Look at how often you mailed and whether the emails gave anyone a reason to click.

If you made commissions, divide what you earned by the clicks you bought. That earnings per click number, compared to your cost per click, tells you whether scaling makes sense. I break down the math in Solo Ads ROI.

Keep in mind your list keeps paying after the order ends. Every subscriber you collected can see your next recommendation too.

Why should an affiliate buy from me?

Because I write the email for every order myself, you can watch every click on a live stats page, and my clicks start within 24 hours. Twelve years, about 4,000 buyers, and an 85% reorder rate.

Product creators Frank Calabro Jr and Neil Guess have endorsed my traffic. I mention that not as a guarantee, but because the people who build products are the people who notice whether traffic actually reads and buys.

When you are ready, read what to look for in a reliable solo ads provider, check how effective solo ads are for building an email list, and then go buy solo ads the right way.

Build the page. Write the emails. Then order your first 500 clicks here.

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