Guides
How Effective Are Solo Ads for Building an Email List?
Why solo ad clicks are email readers, how solo ads compare to other list building methods, and what decides whether your list grows and pays.
October 4, 2026 · 6 min read
The Solo Ads Blog
Twelve years of sending email traffic, written down. Buying guides, click-quality tips, and real campaign numbers. No fluff.
Buyer Tips
The Solo Ad Follow Up Sequence: What to Send Your New Leads
Your new solo ad leads are at their warmest the minute they opt in, and they cool off fast. Here is what to send them in the first 30 days, why I say mail twice a day, and why early unsubscribes are a good sign.
October 4, 2026 · 5 min read
Buyer Tips
Tier 1 vs Mixed Tier Solo Ads: Which Is Worth It?
Tier 1 solo ads cost more than Mixed Tier. Here is what the tier actually controls, when the premium is worth paying, and when it is money you did not need to spend.
October 3, 2026 · 4 min read
Guides
Solo Ads vs Other Paid Traffic: Where Email Wins
Solo ads vs paid traffic is really a question about what you own when the spend stops. Here is where email buying wins and where it genuinely does not.
October 2, 2026 · 5 min read
Guides
What Should I Look For in a Reliable Solo Ads Provider?
A seven point checklist for choosing a reliable solo ads provider, from live stats and who writes the email to pricing and first order size.
October 1, 2026 · 6 min read
Guides
Do Solo Ads Work? An Honest Answer From a 12-Year Vendor
Do solo ads work? Yes, for a specific kind of offer with a specific setup. Here is who they work for, who they do not, and what decides the outcome.
September 30, 2026 · 5 min read
Buyer Tips
How Many Solo Ad Clicks Do You Need to Make Sales?
How many solo ad clicks you need depends on whether you are testing or scaling. Here is the math behind the 500 click minimum and when to go bigger.
September 29, 2026 · 4 min read
Buyer Tips
How to Track Solo Ad Clicks and Catch Bot Traffic
If you cannot track solo ad clicks independently, you are taking the seller's word for everything. Here is how to set up tracking and what bot traffic looks like.
September 28, 2026 · 5 min read
Buyer Tips
How Do I Start With Solo Ads for Affiliate Marketing?
A step by step plan for starting solo ads as an affiliate: squeeze page, follow up, a 500 click first order, and how to read your numbers.
September 27, 2026 · 6 min read
Case Studies
How I Write Every Solo Ad I Send
I write the email for every order that goes out of here. This is the actual process: what I ask you for, what I do with it, and why I do not let buyers supply the copy.
September 26, 2026 · 5 min read
Case Studies
What a Good Solo Ad Opt-In Rate Actually Looks Like
A good solo ad opt in rate is a moving target, and most buyers judge theirs off a sample too small to mean anything. Here is how to read the number properly.
September 25, 2026 · 5 min read
Case Studies
Solo Ad Scams I've Seen in 12 Years
Twelve years in, the ways buyers get taken on solo ads have not changed much. Here are the patterns, why they work, and the checks that shut all of them down.
September 24, 2026 · 4 min read